The studio set features a market stall displaying fruit and vegetables. A mother, with her son, inquires about the quality of the food. The unseen stall holder's voice emphasises the freshness of the produce, but the commercial uses shots of peas, rotten in their pods, to promote canned food as a more reliable choice. The message is reinforced with displays of 'Duncan' cans, and their contents of fruit and vegetables, maximising the persuasive power of the screen commercial, where foods are carefully prepared for studio close-ups.